Sustainability

Although these green business best practices can be seen as the "low-hanging fruit" in the journey toward sustainability, they cannot be viewed as the solution. In order to be green, companies will need to embark on a very different journey than the one that many have taken thus far. They will need to adopt a new view of the purpose of the company and of the company's relationship with Earth's natural systems. In essence, businesses will need to intentionally partner - for mutual benefit - with the places that they inhabit through their facilities, use for their resources, and affect through their activities.